Istituto marangoni london opens a master's program in luxury fashion brand management

As the high-end fashion market becomes more and more attractive to young talents, the competition in this field is also getting fiercer. Therefore, it is not surprising that for a fashion brand manager, professional skills as well as strategic and creative thinking are the values that make success and difference.

Istituto marangoni london opens a master’s program in luxury fashion brand management

The role of the manager is likened to the “head of the ship” leading the whole brand. They are not only involved in the process of building multi-channel sales activities, creating good relationships with customers, but also responsible for communicating the brand’s image, meeting the expectations of a company’s vision and strategy. high-end fashion brand. Understanding that key role, the long-established fashion institute Istituto Marangoni London introduces a postgraduate course for the position: High-fashion Brand Manager with a well-developed training program that has been successfully applied. in many parts of the world.

The curriculum is designed with the goal of equipping students with a strong academic background in haute couture, and at the same time transforming from a fashion graduate to the mindset of a strategic manager. Students will improve their ability to manage all aspects of branding and brand positioning. The 15-month course, including a temporary position in High Fashion Brand Management at Istituto Marangoni London, will cover the following topics:

Business performance management and analysis skills
Address product quality, features and design , brand image and identity , packaging and labeling.
Problem solving and critical thinking for creative solutions
Target audience analysis and omnichannel marketing. How to adjust communication and marketing strategies to achieve sales goals.
Strengthen customer relationships, leverage social media, and enhance the consumer experience

Nicknamed “The Fashion Signorina”, Anna Vo was inspired by her mother’s passion for fashion – famous fashion designer Thuy Nga. Having been used to the atmosphere of the catwalk since she was a child, after studying Marketing and Business in San Diego and Oxford, Anna Vo pursued a career in Fashion at the Istituto Marangoni Milano in 2011. Besides the role of Creative Director at Phu Nhuan Jewelry Company (PNJ) in Vietnam, Anna Vo successfully built her own brand name in 2012, headquartered in Ho Chi Minh City, Vietnam. and showrooms in 3 major cities at home and abroad: HCMC, Milan and Boston. She was “Designer of the Year” for the Beautiful Magazine Masquerade Ball in 2013 and received the Italian Chamber of Commerce Excellence Award in 2014. In 2015 and 2016, she was chosen to present her collection. at Elle Fashion Show , Vietnam Fashion Week and Boston Northshore.

Istituto Marangoni has a long history of training fashion talent dating back to 1935. After opening its doors for the first time in Milan and Florence, the successful Istituto Marangoni brings cutting-edge teaching methods and contemporary business expertise. pages to 9 schools worldwide, including London.